Redesign of Benchmark Outfitters Website

Website Redesign

Benchmark Outfitters

For this project, I redesigned a large e-commerce website by starting with some strategic recommendations. I noticed that the original site had small search bars, and the menu was hard to navigate. An essential part of the redesign was optimizing user flow. Some of the magic is lost as you scroll through the original site because they only have one lifestyle photo gallery. I created an online experience that consumers would want to explore by updating the color palette and the photography style. 

Style Tile for Benchmark Outfitters Website RedesignBenchmark Outfitters SitemapThe Original Benchmark Outfitters site before redesign