The National Student Advertising Competition

As an active student member of the American Art Federation, I was able to serve on the content and creative teams in the spring 2021 National Student Advertising Competition. My team scored third place in AAF District 5 and my responsibilities involved researching, copywriting, and marketing. The insights we gathered from the data produced a campaign that would raise activations by 5% for their target demographic and change the perception of Tinder positively, meeting their goals within budget.