The National Student Advertising Competition

Tinder

As an active student member of the American Art Federation, I was able to serve on the content and creative teams in the spring 2021 National Student Advertising Competition. My team scored third place in AAF District 5 and my responsibilities involved researching, copywriting, and marketing. The insights we gathered from the data produced a campaign that would raise activations by 5% for their target demographic and change the perception of Tinder positively, meeting their goals within budget.

A page showing excellent copywriting and editing abilities that fit within the style of the Tinder plans bookA mockup of two pages of the plans book demonstrating use of research, the design process, and a thorough understanding of the client's goals A mockup featuring ten of the best twenty content pages Kimberly Solon edited for tone and clarity for the Tinder plans book

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